20+ clients.Real Search Console data.
From a cold domain with zero authority to a Walmart-acquired CTV platform. Every figure below is pulled from the client's own Google Search Console — no modelled traffic, no third-party estimates.
- 5 engagements
- GSC-verified numbers
- B2B SaaS
- Agents + Human
+117.7% click growth across five domains, one editorial system
Challenge
Five sibling products in the cold-outreach category, each with its own domain, its own buyer, and its own competitor set — but a shared audience and a shared risk of cannibalising one another in search. The category is crowded, well-funded, and aggressive on content. The mandate was to own bottom-of-funnel search across all five properties simultaneously, without five separate strategies and without the five domains competing for the same terms.
What we did
Split the keyword map by product, not by brand — each domain assigned a distinct intent territory so internal competition was designed out before a single brief was written. Built a BOFU-first editorial engine: competitor reviews, alternatives round-ups, and pricing comparisons carry the commercial load. Enforced a single house voice across all five domains and ran the CMS as part of the service, publishing directly in Webflow. Layered technical API content onto commercial content so developer-facing guides capture evaluation-stage traffic the marketing pages never reach.
Results
- 75,416 clicks and 19.6M impressions in the trailing quarter
- Average position moved from 23.5 to 9.4 — page three to visible page one in 13 months
- 7,000 inbound leads generated in FY 25–26 (client-reported)
- Salesforge alone: 204,000 clicks and 61.1M impressions across 16 months
- Referring domains grew from 315 to 4,758 over two years; organic traffic up 19× (Ahrefs)
- 2,100 Google AI Mode citations, 618 Gemini, 388 Perplexity for the stack
Evidence
Zero to 725 clicks/month on a cold domain in five months
Challenge
A brand-new domain in a category already occupied by established, well-linked incumbents — Brand24, Mention, and a long tail of social listening suites. No authority, no backlink profile, no existing rankings. The first indexed impression landed on 9 March 2026. The question was whether a cold B2B SaaS domain could reach commercially useful search volume inside two quarters, rather than the twelve-month horizon the category usually assumes.
What we did
Went straight at the incumbents with comparison and alternatives pages targeting established tools by name before any attempt at broad category terms. Took the 'free' and 'tool' modifiers first — lower difficulty, high commercial intent, audience already in evaluation mode. Covered adjacent surfaces the incumbents ignore: Reddit automation, LinkedIn scraping, and MCP-server integrations map directly onto what the product actually does. Published on a fixed cadence so indexing and authority accrued steadily across the whole cluster.
Results
- 32 clicks in March → 725 in July — first ten days of August alone returned 366 (~1,100/month pace)
- Clicks up 733% and impressions up 480% quarter over quarter
- CTR improved simultaneously with volume — unusual for a young domain, indicates ranking on queries the content actually answers
- 145 inbound leads generated to date (client-reported)
- 25,300 impressions across AI features (Google AI Mode, Gemini, Perplexity) in three months
Evidence
+453% impressions and 74,600 clicks in 16 months
Challenge
An India-first fintech selling to exporters and freelancers who receive international payments. The search behaviour here is unusual for B2B: the audience is mobile-heavy (68% of impressions), the queries are procedural rather than commercial, and much of the demand sits on regulatory terminology — purpose codes, shipping bills, UTR numbers, HSN classifications — that generic fintech content never touches.
What we did
Anchored the strategy on regulatory vocabulary — the exact terms an exporter searches mid-transaction when intent is highest. Built tools, not just articles: the HSN finder alone returns 536 clicks a quarter at position 8.5 and the tools subdomain adds another 215 — utility pages earn links and repeat visits that editorial content does not. Ran a content refresh programme filtering to India traffic specifically. Applied a programmatic approach to the SWIFT code finder, turning a single tool into a scalable set of indexable pages.
Results
- 14,424 clicks and 5.10M impressions in the trailing quarter
- Average position improved from 16.0 to 8.9 — into the visible half of page one
- Clicks rose from ~72/day in April 2025 to a consistent 200+ by mid-2026
- Referring domains grew from 45 to 317; organic traffic up 7× from 1,759 to 12,400/month (Ahrefs)
- India accounts for 94.4% of organic traffic — strategy concentrated on the converting audience
- +453% impressions against +66% clicks: domain now appears for 5× more searches — converting that surface is the next lever
Evidence
+238% impressions in six months while protecting branded performance
Challenge
India's Digital Personal Data Protection Act created a compliance market almost overnight, along with a wave of undifferentiated content. Redacto sells consent management and privacy tooling to enterprise buyers. At engagement start the domain had a small, brand-heavy search footprint: high conversion on the handful of terms it held, and no presence on the category terms a buyer uses before they know the vendor exists.
What we did
Targeted the buying committee's language — DPDPA compliance tools, consent management platforms in India, data privacy management platforms. Localised the URL structure under an /en-in/ path to signal jurisdiction, which matters when the entire value proposition is a specific national regulation. Kept a competitor review layer running alongside category content so evaluation-stage searches have somewhere to land. Protected the branded surface while the non-branded footprint expanded.
Results
- 5,490 clicks and 343,000 impressions over six months — up 61% and 239% respectively
- Average position gained five places, from 16.8 to 11.7
- Homepage still converts at 20.4% CTR from position 3.7 — branded performance protected
- CTR fell from 3.4% to 1.6% as impressions tripled: 1.6% on 343K impressions (5,490 clicks) beats 3.4% on 101K (3,420 clicks) — arithmetic, not quality
- DPDPA compliance tools ranking at position 7.3 with 199 clicks — enterprise category terms now occupied
Evidence
Avg. position 27.6 → 9.6. Then acquired by Walmart at $1.2–1.4bn.
Challenge
Vibe.co built the self-serve CTV advertising platform for performance and ecommerce marketers — streaming TV bought the way paid social is bought, with no minimums and no managed-service overhead. The category vocabulary sits with the platforms rather than the advertiser. In October 2024 the domain ranked for 3,759 terms, but well over half sat at position 51 or below — visibility on paper with no commercial value. Buyers search for what things cost before they search for who sells them.
What we did
Attacked cost-intent queries first — Roku advertising cost, local TV advertising cost, Tubi advertising — pricing questions where a self-serve platform with no minimums has the strongest answer and incumbents have the weakest. Treated the help centre as a ranking surface: support articles on API reporting pull 200 clicks a quarter each at positions 5.3–5.9. Built platform-specific explainers so every streaming service a buyer might name has a Vibe page. Let the Series B announcement do commercial work — it ranks at position 5.1 and returns 402 clicks a quarter.
Results
- 20,651 clicks and 3.37M impressions in the trailing quarter — up 17.8% and 62.9% YoY
- Average position moved from 27.6 to 9.6 — the largest single position move in the portfolio
- Domain Rating reached 70 with 1,466 referring domains
- Organic traffic grew from 1,540 to ~6,600 monthly visits; ranked keywords with page-one placement converted the dormant tail
- 90.2% US traffic share — organic concentrated in the target market
- Company scaled to 10,000+ advertisers and $100M ARR before acquisition by Walmart at a reported $1.2–1.4bn
Evidence
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